Erma had
run the local tee shirt place for over 17 years. It had been a steady business, with tourists
making up over 70% of her business. Her best seller had always been the heart
tee. It was a tee shirt with a heart on it. This remained her best seller until
the release of the smiley face tee shirt, an instant classic.
Things
really started taking off for Erma when she began selling tee shirts with
wolves on them. Even though there were no wolves native to Kissimmee, Florida,
the tourists loved them. When she added the wolf on camouflage combo shirt, the
tourists went berserk, buying up boxes to take back to their relatives.
When a
competing tee shirt stand opened up down the street, selling shirts with bears
on them and clever bear sayings, it was time for Erma to take things to the
next level. She decided to offer free hot dogs on Saturdays.
Erma
underestimated how much people truly love free hot dogs. Lines formed around the
block for her dogs. The first day, she ran out of hot dogs in just under an
hour. The second day, her hot dog stand was overrun by free hot dog ruffians, the
worst kind of ruffian. She began hiring guard wolves to guard the stand. Once
she hired the wolves, her wolf shirts started selling like hotcakes. If only they sold like the hot dogs.
Things
were really going well for Erma until the hot dog stand opened across the
street. She figured that they hadn’t realized that she was offering free
hot dogs and would quickly move to a better location.
Much to
her dismay, not only did the hot dog stand stay, but they started offering free
tee shirts on Saturdays. Erma knew that there is only one thing Americans love
more than free hot dogs and that is free tee shirts.
The
hot dog stand gave away free wolf tee shirts on camouflage every Saturday. The
tee shirt store continued to give away free hot dogs every Saturday. Both went out of business within three months.
Erma
learned a valuable lesson the day she closed up shop, and one everyone should
follow: Americans love free crap.